3/2/2023 0 Comments Venture trucks“When it first started it was meant to be a low-end truck, a cheap truck, something affordable for kids.” Venture started so underground that the company didn’t even advertise. Venture charged out of the gate harder than any other truck company had before.”It did better than anybody expected,” Cochrane continues. “To keep the truck function so it can turn and keep it low was a difficult challenge.” Said Cochrane, but they did it, and in 1992 Venture released the Featherlight, the first low-profile truck specifically aimed at the street-skating market. He also heads up domestic and international sales and continues to oversee development. “Right from the get-go, we geared toward the street team,” says Keith Cochrane, an original team rider who became co-owner and team manager a few months after Venture started. The simpler truck with a rougher appearance perfectly mirrored street-skating’s attitude. Venture released its first truck right when this all went down and became known for producing the first “street” truck. While the established brands offered your standard-sized freestyle truck and vert truck, street skaters hungered for boards and trucks that met their needs. At the same time, skating was evolving at mutant speed, freestyle and vertical skating smashed together, and out of the big bang came street skating. Eric Swenson and Fausto Vitello, the man behind Independent, had been working on an inexpensive truck that would be plain and simple (no anodized colors) but have the design qualities of a higher-priced truck. The truck gods smiled down on the small truck company called Venture and threw them a bone.
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